Wednesday, April 30, 2008

The Selling of France's May of 1968

Remembering May 1968 in France:
Even Fauchon, the expensive gourmet store whose color is hot pink, has lined up with the zeitgeist. The store is selling a metal box containing green tea from China called “le thé Mai 68” and adorned with slogans (including: “poetry is in the streets” and “imagination to power”). Described as “subtly perfumed with exotic fruits, grapefruit, bits of lemon peel and rose petals,” Fauchon calls it “the tea with the perfume of revolution.” Price: about $23.50.

Works Cited: Steven Erlander, "Barricades of May '68 Still Divide the French," The New York Times, April 30, 2008.